JCDecaux and UPC have launched the first ever double Luas tram wrap.

For the first time, one advertiser has branded two Luas trams at the same time and now these two colourful wraps are travelling around Dublin.

The ‘twins' are visible on the Luas lines, with one travelling nearby on the green line; the St Stephen's Green - Sandyford - Brides Glen route, and the other on the red line.

"UPC's new On Demand service is a revolutionary change for TV," said Clodagh Strahan of UPC.

"We wanted a campaign with talkability and the ability to wow prospective customers. Wrapping the inside and outside of the Luas on the red and green lines is a great way of communicating all the aspects of On Demand TV.

JCDecaux are the recognised market leader in the billboard sector. In 2004 JCDecaux was awarded the first Luas advertising contract, which has since been renewed with the RPA
 

Article Published: 14/08/2012