Eurotek designs and installs state of the art digital signage network in Ulster Rugby’s Kingspan Stadium

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Eurotek designs and installs state of the art digital signage network in Ulster Rugby’s Kingspan Stadium

Live match footage and tailored visitor information now delivered to 96 screens around the renowned sports stadium

Eurotek, the Irish owned specialist provider of audio-visual solutions to companies nationwide and across the world, has designed and installed a new state of the art digital signage network at Ulster Rugby’s Kingspan Stadium in Belfast. 

The new system enables Ulster Rugby to deliver live match footage and tailored visitor information to 96 screens across the venue in locations such as the reception stands, corporate hospitality boxes, lounge and bar areas as well as the gym. The technology will help to engage fans as much as possible, while also maximising revenue throughout the stadium.

Ulster Rugby is one of Ireland’s four professional provincial rugby teams. It represents the IRFU Ulster Branch, one of the four primary branches of the IRFU, and is responsible for rugby union throughout the geographical Irish province of Ulster, comprising six counties in Northern Ireland and three in the Republic of Ireland. The Kingspan Stadium, which has a capacity of 18,000, will host the two semi-finals and the final of this year’s Women’s Rugby World Cup on August 22nd and 26th, 2017, underlining its status as one of Europe’s finest live rugby venues. 

Following a competitive pitch process, Eurotek, which is celebrating 50 years in business, was appointed the preferred provider of a new digital signage network for the venue.

Experts in the design, supply, installation and integration of audio-visual communication equipment, Eurotek recommended the installation of the Exterity IP video system. This package enables the streaming of live matches internally to the 96 screens around the venue and includes the AvediaStream TV gateway, encoder, central management platform, receiver set-top boxes and ArtioSign, Exterity’s digital signage solution.

Managed by the Ulster Rugby in-house commercial team, the integrated signage and IPTV screens display pre-match footage and information, sponsorship and promotional merchandise information, details about tickets and upcoming events, match replays and social media feeds, all through rotating signage screens.

In the corporate lounge, tailor-made messages are displayed for meetings and conferences taking place on non-match days, while in the gym the signage screens provide information about nutrition and training sessions for the players.

Adrian Mc Donagh, IT Manager at Ulster Rugby, said: “Extending our Exterity IP video system with Eurotek was a natural step and has enabled us to combine high-quality video with sponsorship adverts, match information and RSS feeds. We like that we can manage the entire solution from a central point and can easily deliver the right content to the right screen. The drag-and-drop graphical editor makes it easy for the commercial team to create and update signage before each match or event.”

Adrian Back, Systems Specialist with Eurotek, said: "We’re delighted that Ulster Rugby selected Eurotek to provide their new digital signage network for Kingspan Stadium. The system had to meet a number of critical requirements, most notably that it would be extremely easy to update as it will be operated on a regular basis by internal team members who would have limited knowledge of such systems. We’re delighted with the end result and are very much looking forward to working with Ulster Rugby again in the future."

From its headquarters in Sandyford, Dublin, Eurotek is the market leader in the design, supply, installation and integration of audio visual display systems, broadcast television systems, digital video production systems and computer graphics systems, as well as digital signage and wayfinding solutions.

The company services the needs of clients throughout Ireland, the UK, mainland Europe and the Far East. The company has worked on contracts for a range of clients across a variety of sectors including healthcare, broadcast, retail, hospitality and educational facilities as well as corporate venues. Clients include the likes of RTÉ, TV3, TG4, Convention Centre Dublin, Kerry Group and Croke Park.

The Eurotek team includes specialists in IT networking, video engineering, design, integration and sales. The company has invested significantly in developing and updating its technological capacity to ensure it can provide excellent products and high-end customer service and technical advice.

Eurotek is a member of the International Communications Industry Association and complies with its rules and standards.

Article Published: 27/06/2017