Comtrade Digital Services’ Adnexa Platform receives Best Innovation Award

Comtrade Digital Services, the leading software engineering services and solutions provider, has received a Best Innovation Award for Adnexa – the platform enabling airlines to monetise their data and bring their ancillary revenues to the next level.

Marko Javornik, VP/GM of Mobility & Travel at Comtrade Digital Services, accepted the award at the Airline Chief Digital and Innovation Officer Summit on Tuesday 4th December in Shanghai, China.

The event is organised by the Shanghai Society of Aeronautics (SSA) and China Eastern Airlines. As well as inspiring discussions and presentations, a number of companies picked up awards for their great work and achievements at the summit. Comtrade's mobility & travel team collected a Best Innovation Award for its fully automated Adnexa platform, which pairs passenger data with relevant advertising content, enabling airlines to create new revenue streams.

Marko Javornik, VP/GM Mobility & Travel, Comtrade Digital Services, commented: “Ancillary airline revenues have increased significantly over the last 10 years, to the extent that they are now a necessary source of profit. However, competition remains high in the industry which means airlines have to be digitally innovative if they are to stand out and capitalise on such opportunities. Adnexa enables them to do this and we are deeply honoured that its capabilities have been recognised in China.”

Adnexa allows airlines to control what advertising content their passengers are exposed to and through which channels, such as boarding passes, booking confirmation emails or in-flight entertainment. It thus improves the passenger experience, allowing travellers to only see advertising content that is relevant to their personal profile and travel preferences. It is built to manage a high volume of advertising placements and helps to turn these impressions into revenue without burdening either airlines, advertisers or passengers with unwanted technology.

Adnexa, which can be tailored to the specific needs of an airline company, utilises an advanced algorithm to create a seamless and transparent auction-based digital advertising marketplace, allowing advertisers to submit pre-paid campaigns which leverage passenger data. It also allows advertisers to fine-tune their campaigns and track the success of same in real-time.

Christopher Keen, Managing Director for Platforms & Products, Comtrade Digital Services, who also presented Adnexa at the summit, said: “It was a privilege to present our platform at the conference, at a time when digitalisation is gathering such pace within the Chinese aviation market. We have identified strong local partners to pursue opportunities in this fast-paced market and look forward to implementing the platform as a powerful tool to assist airlines in their pursuit of higher ancillary revenue generation.”

To find out more about Adnexa, download the data sheet here.

About Comtrade Digital Services

Comtrade Digital Services is part of Comtrade Group, a leading IT provider with offices in 11 countries across Europe and North America. The group was established in 1990 and operates through 16 companies with a global staff base of over 1,500.

Comtrade Digital Services is the trusted developer of some of the world’s most renowned businesses, providing end-to-end technology solutions across a number of industries including government, financial institutions, healthcare, mobility, travel and logistics. By providing strategic software engineering services, Comtrade Digital Services accelerates innovation and helps companies address business challenges, embrace digital transformation and become industry leaders.

Article Published: 11/12/2018