Logicalis Ireland boosts ecommerce service offerings for Edge by Ascential

Logicalis Ireland, the IT solutions and managed services provider, today announces that it has helped Edge by Ascential, formerly Clavis Insight, take control of data growth, reduce storage costs and accelerate the development of new offerings.

Headquartered in Dublin, Edge by Ascential is a provider of ecommerce store analytics to many of the world’s largest consumer goods companies including P&G, Unilever and Nestlé. It delivers information on customer behaviours and product sales, helping manufacturers to better understand customers and how their products are positioned in the competitive ecommerce economy.

Logicalis Ireland was chosen to implement an integrated solution, based on NetApp technology, to accelerate product development and help Edge by Ascential take control of its fast-growing storage costs, caused by ever-increasing data growth.

Utilising NetApp’s Private Storage (NPS), ONTAP Cloud for Amazon Web Services (AWS) and FlexClone technology, Logicalis Ireland transformed the company’s infrastructure, resulting in a 67% reduction in both data storage and associated costs. The hybrid cloud system also allows the team to move workloads seamlessly between cloud providers and securely back up data.

As well as enabling Edge by Ascential to easily manage its growing volumes of data, the speed of the solution will also enable the provider to boost service development and new product innovation. The team can now present a database to the development team for user testing within 15 minutes, as opposed to three days previously.

Edge by Ascential’s customers are also benefiting from the new technology with more frequent and in-depth reporting now available. This enables leading consumer manufacturers to better understand their evolving marketplaces, so that they can enhance their product performance online and achieve a competitive edge.

Chris Duffin, director of operations, Edge by Ascential, said: “Our customers are the biggest brand owners in the world. Being able to deliver insights into customer behaviours and product sales is critical to the success of our customers. These solutions enable us to provide more of this comprehensive information within a shorter timeframe.

“As our business grew, our storage needs exploded, meaning that our infrastructure needed to be completely transformed. The Logicalis Ireland team advised us throughout the entire process including implementation and migration. The savings and benefits were immediate.”

Sandra Dunne, sales manager, Logicalis Ireland, said: “Our aim is to make the complex simple for our customers by delivering high-quality solutions that enable digital transformation and remove obstacles, making them more resilient and competitive.

“NetApp Private Storage and ONTAP Cloud were a perfect fit for Edge by Ascential’s needs. Our integrated solution enables them to not only innovate with new products and fast-track reporting capabilities, but also take full control of data growth and costs.

Picture caption : Sandra Dunne, sales manager, Logicalis Ireland

About Logicalis

Logicalis is an international multi-skilled solution provider providing digital enablement services to help customers harness digital technology and innovative services to deliver powerful business outcomes.

Our customers span industries and geographical regions; and our focus is to engage in the dynamics of our customers’ vertical markets; including financial services, TMT (telecommunications, media and technology), education, healthcare, retail, government, manufacturing and professional services, and apply the skills of our 5,700 employees in modernising key digital pillars; data centre and cloud services, security and network infrastructure, workspace communications and collaboration, data and information strategies, and IT operation modernisation.

We are the advocates for our customers for some of the world’s leading technology companies including NetApp, Cisco, HPE, IBM, CA Technologies, Microsoft, Oracle, VMware and ServiceNow.

The Logicalis Group has annualised revenues of over $1.5 billion, from operations in Europe, North America, Latin America, Asia Pacific and Africa.  It is a division of Datatec Limited, listed on the Johannesburg Stock Exchange and the AIM market of the LSE, with revenues of over $4 billion.

For more information, visit https://www.ie.logicalis.com/

Article Published: 18/07/2019